Don Reinertsen

Don Reinertsen is the President of Reinertsen & Associates and a renowned author and consultant in the field of product development. He has over 30 years of experience in creating fundamental changes in how organizations develop products. Before starting his own firm, he worked at McKinsey & Co. and taught executive courses at the California Institute of Technology. He is the author of several best-selling books on product development, including 'Developing Products in Half the Time' and 'Managing the Design Factory'.