Don Brown, a veteran of the skate shoe industry with 33 years at Sole Tech, shares insights from his remarkable career. He reflects on the evolution of skate culture, the impact of corporate giants like Nike, and the chilling F.O.G.O.B. (fear of going out of business) many brands face today. Brown also candidly discusses his recent health journey, including a prostate cancer diagnosis and his path to sobriety. With a mix of nostalgia and critical observations, he sheds light on the industry's past and its future.