Domitille de Saint-Exupéry
CMO at lemlist with expertise in founder-led and employee-led content strategies, responsible for scaling lemlist's content channels and advocacy programs that supported significant ARR growth.
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Jan 8, 2026 • 53min
The Content Strategy That Took lemlist to $40M ARR
Domitille de Saint-Exupéry, CMO at lemlist, shares her insights into the innovative content strategies that fueled the company's success to $40M ARR. She discusses the power of a build-in-public philosophy and how their focus on trust and preference has shaped content creation. Domi dives into their seven demand generation channels, the importance of employee advocacy, and the nuances of hiring subject-matter experts. She emphasizes authentic employee engagement over incentives and reveals how lemlist measures content impact strategically.
