Join Robert Joseph, a wine industry analyst and former wine critic, alongside Dominga Cotarella, a strategic wine expert, as they explore how to enhance profitability in the wine business. They dive into the importance of emotional branding, urging producers to build connections that turn customers into passionate fans. The conversation also covers the difference between casual buyers and dedicated supporters, emphasizing unique marketing strategies and how storytelling can elevate a brand's perceived value in a competitive landscape.
