In a captivating discussion, Andrew Tindall, author of the Compound Creativity report, reveals how consistent creative marketing significantly impacts brand success. He is joined by Dom Dwight, Marketing Director at Yorkshire Tea, who shares insights into their long-term strategies and creative philosophy. Vickie Ridley from Lucky Generals adds her perspective on effective collaboration. The trio explores the power of consistency in branding, the art of celebrity endorsements, and how authenticity in advertising strengthens consumer engagement.