Dom Boyd
Managing Director of Kantar Insights and head of the Marketing Effectiveness Practice, offering expertise on creative platforms, measurement, and advertising effectiveness.
Best podcasts with Dom Boyd
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25 snips
Mar 20, 2025 • 35min
Why advertisers need to shift from campaigns to creative platforms
Dom Boyd, Managing Director at Kantar Insights, sheds light on the shift from traditional campaigns to long-term creative platforms. He discusses 'connected creativity' and its ability to enhance brand equity and sales. Boyd shares insights on the evolving advertising landscape, emphasizing multi-channel strategies to boost visibility. A case study on Yorkshire Tea illustrates how consistent, emotionally-driven branding leads to success. The conversation also delves into the vital connection between creativity, measurement, and the role of advanced analytics in optimizing marketing effectiveness.
Dec 23, 2025 • 35min
Best of 2025: Shifting from campaigns to creative platforms
Dom Boyd, Managing Director of Kantar Insights, shares his expertise on transforming traditional campaign thinking into sustainable creative platforms. He highlights the power of connected creativity, emphasizing its multi-channel synergy and customized strategies to boost brand impact. Boyd also discusses how long-term branding strengthens price sensitivity and illustrates this with examples like Yorkshire Tea. He provides practical steps for integrating creativity and stresses the importance of continuous measurement and testing to optimize brand building.
