Dmitry Zolotukhin

Dmitry Zolotukhin, VP of Analytics at Flo, leads a 30-person analytics team, driving a data-centric culture in product development. He shares insights on running over 1,500 experiments a year without sacrificing quality. Dmitry discusses how Flo transitioned from small tests to a robust experimentation framework. He emphasizes the importance of team education, process standardization, and balancing speed with trusted results. Dmitry also touches on future innovations like AI-driven decisions and meta-analysis to further enhance experimentation.