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Dmitry Shamis
Co-founder of OhSnap! and host of What's Your Process?, interviewing marketers about their creative and operational workflows and guiding the episode's conversation.
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22 snips
Apr 17, 2025
• 47min
How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)
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Dmitry Shamis, former Head of Brand at HubSpot and founder of Oh Snap, shares his expertise in B2B marketing. He discusses the true essence of brand identity and how many teams become overwhelmed by busywork rather than focusing on impactful marketing. Dmitry emphasizes the importance of having a unique point of view and aligning marketing with product strategies for genuine differentiation. The conversation also explores how AI can streamline processes and enhance creativity, while reminding marketers of the value of human ingenuity.
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