DJ Sprague

In this discussion, DJ Sprague, an expert in online reputation management, and Scott Brandley from Shopper Approved share valuable insights about eCommerce strategies. They emphasize how customer reviews are pivotal for building trust and driving sales. The conversation highlights the significant influence of Amazon's review system on consumer expectations. Listeners learn actionable strategies for enhancing brand credibility, including how to turn negative reviews into conversion opportunities and integrating social proof for optimal impact in the digital marketplace.