K. Shriniwas Rao, a seasoned sports journalist, and Divyanshu Singh, CEO of JSW Sports, discuss the historic triumph of India's women's cricket team at the ODI World Cup. They explore the challenges of a shallow talent pool, inconsistent marketing, and the underwhelming Women’s Premier League. Divyanshu highlights JSW's investments in grassroots programs, while Rao emphasizes the importance of proactive player marketing. Together, they ponder whether this victory can catalyze a lasting transformation in women's cricket in India.
