Dirk MacGregor
VP Acquisition at Therabody
Best podcasts with Dirk MacGregor
Ranked by the Snipd community
Jun 29, 2020 • 49min
Ep 19: Rebrand to Expand: Theragun Becomes Therabody to Sell CBD via "Jobs to Be Done"
Dirk MacGregor, VP Acquisition at Therabody, talks about Theragun's rebrand to include TheraOne CBD. They discuss product development, multi-channel marketing, and the principles of the product. Other topics include their marketing team structure, challenges in marketing CBD, and the importance of building trust with customers.
