Dirk Hörig

Dirk Hörig, Founder and CEO of commercetools, is a pioneer in headless commerce and a key figure in the MACH Alliance. In a lively chat, he shares insights on the evolving landscape of commerce technology, comparing it to a Minecraft-like platform for online shopping. Dirk discusses the importance of cloud-native systems and the API-first approach that underpins customization for enterprises. He also dives into the rise of Agentic Commerce and critiques the competitive dynamics with platforms like Shopify, emphasizing the need for innovation in a rapidly changing industry.