Dean Brennan, CEO of Heart & Soil, and Dillon Randolph, Chief Research Officer, dive into their journey of scaling a health supplement brand to $60 million in just four years. They discuss innovative community-building strategies that trump traditional marketing, the surprising power of old-school media, and the importance of engaging directly with customers. Their insights on the balance between health and entrepreneurship, the nuances of nutritional research, and the role of organ supplements in diets are both enlightening and actionable.