Dilip Reddy

Dilip Reddy, an expert in search ads optimization, shares insights on maximizing the impact of Apple Search Ads. He discusses how optimizing brand keyword bids can save costs while protecting traffic from competitors. Reddy emphasizes focusing on long-term user value instead of immediate returns, particularly for subscription apps. He also reveals the potential of discovering high-intent keywords with broad match targeting and uncovers opportunities in emerging markets like Brazil for scaling user acquisition.