Dilip Bala

SVP & GM of Merzigo U.S., helps IP owners unlock revenue and global reach through platform-specific strategy, content optimization, and data-driven localization.

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May 29, 2025 • 39min

OPTIMIZING IP ON SOCIAL

Dilip Bala, SVP & GM of Merzigo U.S., is an expert in optimizing revenue for IP owners. He shares insights on leveraging YouTube's untapped potential, revealing how localized content can drive substantial global growth. The discussion highlights the surprising role of Facebook as a sleeping giant in digital media, emphasizing the importance of platform-specific strategies. With real-world successes, Dilip showcases how old dramas can find new life and boosts in TV ratings through innovative distribution tactics.

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