
Dick Thomas
Sales consultant and founder of RW Consulting with over 25 years of experience in sales and has sold the largest deals in the history of four different companies
Best podcasts with Dick Thomas
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11 snips
Aug 17, 2023 • 59min
Building the Business Case with Dick Thomas
Sales consultant Dick Thomas discusses the importance of quantifying solution value and solving business problems in sales. He highlights the value pyramid, gold miner discovery, value-based demo, and business case ROI model as key components. Real-life examples are provided to showcase the competitive advantage gained by mastering these strategies.