Diane Osgood, an environmental economist and author of 'Your Shopping Superpower,' discusses how consumer choices can drive sustainable change. She introduces the concept of buycotting, which contrasts with traditional boycotting, emphasizing values-based shopping. Listeners learn about shopping decisions based on people, planet, community, and health. Diane illustrates how small shifts in behavior can significantly impact industries and highlights the importance of brand transparency. She advocates for aligning personal values with purchasing decisions for a more sustainable future.
