Diana Ross

Diana Ross, a lean SaaS sales expert, transformed Maropost and Retention.com into multi-million dollar successes as their sole salesperson. She discusses why the old 'spray and pray' outbound method is outdated and shares her insights on effective sales strategies for startups. Diana emphasizes the importance of understanding your Ideal Customer Profile and the shifting landscape towards personalized outreach. Her approach reveals that one dedicated seller can achieve over $10M ARR, defying the belief that a large team is necessary.