Diana Frost

Diana Frost, Chief Growth Officer for Kraft Heinz, discusses the company’s innovative approach to brand effectiveness. She emphasizes the crucial link between creativity and consumer engagement, showcasing how emotional ties to brands lay the groundwork for loyalty. Frost also explains the ACE Awards initiative, designed to enhance creative output within the organization. Additionally, she touches on the importance of collaboration between brands and agencies, highlighting how shared goals can navigate the evolving landscape of marketing.