Devyn Merklin

Devyn Merklin from X-Scale brings a fresh perspective on e-commerce growth. He challenges conventional wisdom about customer acquisition, revealing why lowering ad costs can be a mistake. Devyn shares success stories, including how gamification skyrocketed one brand’s subscription revenue. He discusses the surprising benefits of ‘ugly’ websites and emphasizes empathetic customer journey optimization. The conversation also covers effective giveaway strategies and common pitfalls, providing valuable insights for e-commerce brands looking to thrive.