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Deren Rehr-Davis
SVP of Sales at JustCall, with prior experience at Ambassador Labs, Google, and Looker. Shares expertise in running effective Proofs of Concept.
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Dec 24, 2024
• 41min
How to Run a Perfect Proof of Concept | Deren Rehr-Davis | Ep 274 (Sell)
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Deren Rehr-Davis, SVP of Sales at JustCall and former executive at Google and Ambassador Labs, shares his expertise on executing impactful Proofs of Concept. He emphasizes the value of getting executives involved to build trust and align objectives. Deren also discusses the importance of defining clear entry and exit criteria to ensure smooth processes and realistic outcomes. Listeners will learn how to leverage POC momentum while parallel processing legal steps to speed up deals and avoid common pitfalls that may derail success.
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