Derek Rodenhausen

Managing director and partner at Boston Consulting Group, sharing insights from research on AI's influence on marketing and consumer behavior.

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Mar 18, 2025 • 38min

AI is Changing the Consumer Journey, According to Google and BCG Research

Sadie Thoma, Director of US B2B Marketing at Google, and Derek Rodenhausen, Managing Director at Boston Consulting Group, explore how AI is reshaping the consumer journey. They discuss the rise of integrated behaviors like streaming and shopping, revealing insights from their research that emphasize the need for marketers to adapt strategies. The conversation highlights how the blending of traditional marketing funnels with AI is essential for effective engagement and dynamic consumer experiences.