Derek Qiu

Derek Qiu, Head of Overseas Operations at NetEase, sheds light on the global publishing landscape influenced by China's gaming boom. He discusses the strategic PC-first launch of the supernatural survival game Once Human and how cosmetic-only monetization sets them apart in a mobile-driven market. The conversation highlights cultural differences in publishing between East and West, the importance of local teams, and the advantages of hyperlocalization. Derek emphasizes that the future lies in studios that cater to niche audiences rather than chasing mass-market success.