Derek Kolstad

In this discussion, Derek Kolstad, a newsletter mogul with over 600,000 subscribers, reveals the secrets behind his meteoric rise without any ad spend. He shares insights into his top-down 'Trojan horse' strategy for rapid growth and how to turn newsletters into automated revenue engines. Derek also discusses effective monetization techniques, like adding sponsors early, and the importance of finding your audience's 'watering holes'. His frameworks on customer engagement and retention could revolutionize your approach to small business growth.