Derek Hughes

Derek Hughes, founder of The Irresistible Writer, shares insights on monetizing writing via Substack. After losing most of his Medium income, he diversified his revenue streams and reveals how to create personalized AI agents. Derek emphasizes the importance of validating demand before launching large products and discusses the value of low-ticket items as entry points to higher-priced offerings. He believes trust in a saturated market is vital, and he explains how cohorts and tailored products can maximize earnings and retention.