Derek Croft

Derek Croft, a former Bain & Company consultant, shares his journey of acquiring Lice Doctors, a national lice treatment business. He discusses the unique challenges of running a niche business, including high staff turnover and competitive dynamics. Derek emphasizes the personal satisfaction derived from helping families in need while navigating early hurdles like a payroll crisis. He also highlights the importance of marketing strategies and technology improvements for operational efficiency, all while aiming to double the business size in five years.