Derek Cormier

Owner and license holder of Climate Experts, a Melbourne, Florida HVAC, plumbing, and electrical company; former police officer who restarted the business in 2019 and scaled it toward multi-million dollar revenue while leaning into social media and culture-driven recruiting.

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Oct 7, 2025 • 57min

Use Trends To Give Your Business a Personality & Stand Out

Derek Cormier, owner of Climate Experts in Melbourne, Florida, shares his inspiring journey from police officer to thriving contractor. He emphasizes the power of social media in building a brand and attracting talent, revealing how humor on platforms like TikTok slashed recruiting costs by 60%. Derek suggests that smaller contractors lean into authenticity, focus on brand awareness over direct leads, and create engaging content without needing a large budget. His advice encourages all contractors to embrace their unique personalities to stand out.

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