Derek Bousfield

Derek Bousfield, a Reader in Pragmatics and Communication, delves into the fascinating world of how context shapes meaning in conversation. He discusses the role of everyday phrases like 'How are you?' as mere social signals rather than genuine inquiries. Bousfield also explores the power of euphemisms, clichés, and metaphors, illustrating how they anchor relationships and convey deeper implications. His entertaining anecdotes, such as the awkwardness of polite vagueness, reveal the intricate dance of language in our daily interactions.