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Dennis Schaal
Founding editor at Skift and host of the session, moderating the conversation and guiding questions about travel technology and industry trends.
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Sep 11, 2025
• 58min
How AI, OTAs, and Shifting Consumer Behavior Are Reshaping the Industry
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In this discussion, Seth Borko, a Skift analyst, joins founding editor Dennis Schaal to dive into the impact of AI on travel. They explore how AI is reshaping trip planning and customer service while looking at the tense competition between OTAs and direct bookings. Dennis reflects on past Skift Global Forums and forecasts future discussions on industry shifts, loyalty innovations, and regulatory challenges. The conversation highlights the importance of balancing technology with human connection in the evolving travel landscape.
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