Dennis Abbeduto, with 30 years in the surfactant industry, Neil Burns, a veteran with over 40 years of experience, and Claire McGahan, a passionate advocate for women in chemicals, discuss the impact of misinformation on the surfactants sector. They tackle misconceptions in beauty products, the influence of consumer demand for 'free-from' labels, and the need for better communication to promote understanding. The conversation highlights how cultural perceptions shape industry practices and the importance of collaboration for transparency.
