Deniz Kekeç
Performance Marketing Manager for casual simulation game Sunrise Village at Innogames
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Mar 14, 2024 • 34min
S04 E11 Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing
Learn how narrative marketing can boost player retention in games with Deniz Kekeç from Innogames. She shares tips on creating engaging stories, testing different narratives, and adapting them for various marketing channels. Discover how a love story theme elevated engagement in Sunrise Village, and get insights on flexible and collaborative marketing strategies for success.
