In this engaging discussion, Denise Sicheneder from Spinzo, an expert in sports marketing, reveals the magic behind successful theme nights. She shares how nostalgia, cultural relevance, and smart strategies have led teams to sell out stadiums for events like Grateful Dead Night and Hello Kitty Night. Learn why community champions matter in crafting unique experiences and how innovative merchandise can drive ticket sales. Denise emphasizes the importance of collaboration and timing, showcasing fun ideas from dog-friendly mini plans to vibrant themed promotions that resonate with fans.
