Denise Carbone

Director of Delivery at ImagineCRM, longtime Salesforce admin and MVP with a background in business analysis; focuses on governance, process-first solutions, and mentoring delivery teams.

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Sep 25, 2025 • 32min

How Do Admins Use Business Analysis Skills Effectively?

Denise Carbone, Director of Delivery at ImagineCRM and a seasoned Salesforce admin, shares her journey from business analyst to consultant. She emphasizes the importance of understanding business needs before technology, advocating for a 'process first, technology second' mindset. Denise discusses the growing relevance of BA skills in the age of AI, including the need for verification of AI outputs and the art of asking 'why' to foster deeper engagement. Her insights on mentoring and navigating imposter syndrome make for an inspiring listen.

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