Demetra Anagnostopoulos
CCO at SurePeople, sharing insights on navigating a shift in Ideal Customer Profile (ICP) and aligning customer success processes.
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Mar 13, 2025 • 21min
SPOTLIGHT: Shifting ICPs Without Breaking CS with Demetra Anagnostopoulos of SurePeople
Demetra Anagnostopoulos, CCO at SurePeople, shares her expertise in shifting Ideal Customer Profiles from large enterprises to startups. She tackles the challenges of aligning customer success processes and redefining customer journeys. Demetra emphasizes the importance of cross-team collaboration to prevent silos and improve outcomes. She also highlights leveraging data-driven strategies to meet diverse customer expectations. Her insights provide a roadmap for navigating innovation in customer success successfully.
