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Delbert Ty

CMO at Coffee Meets Bagel, previously Head of Marketing at Circles.Life and Procter & Gamble, known for creative and viral marketing campaigns.

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Jan 21, 2025 • 1h 52min

This is how viral marketing really works | Delbert Ty (Coffee Meets Bagel)

Delbert Ty, CMO at Coffee Meets Bagel, has a rich background in viral marketing from his time at Procter & Gamble and Circles.Life. He reveals the secrets behind successful campaigns, stressing the importance of storytelling and audience understanding. Delbert discusses unconventional tactics that often challenge traditional ideas, like his hilarious billboard stunt and an innovative $3 data plan from a vending machine. He emphasizes the need for courage in marketing, balancing wild creativity with strategic objectives, and even highlights when ‘bad’ ideas can lead to success.