Deirdre Tshien

Deirdre Tshien, Founder and CEO of Capsho, sits down to discuss creating captivating content that resonates with your audience. They delve into the importance of agility in the digital world, balancing entertainment and education in content, and the power of consistency in content creation. The conversation also touches on the quality of the message vs. production value, the significance of visual hooks in short form videos, and the strategic approach to content creation for podcast success.

Deirdre Tshien, expert in email list funnels and lead generation, discusses how to leverage human curiosity on social media to attract audiences to your podcast. She explains the concept of 'honey traps' and shares real-world examples of curiosity-inducing content. Deirdre also talks about lead magnets, landing page structure, email marketing tools, and conversion rate benchmarks. She emphasizes the importance of delivering value and nurturing your email list. Additionally, she covers the use of mental models in podcast episodes and offers insights on outsourcing and AI in podcasting.