Deirdre Lester
Media and sports executive currently CEO of Teton Ridge, focused on building Western sports and lifestyle media, owning properties like The Cowboy Channel and the American Rodeo; formerly CRO at Barstool where she led diverse revenue streams.
Best podcasts with Deirdre Lester
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Aug 31, 2025 • 53min
Monetizing cowboys
In this engaging discussion, Deirdre Lester, CEO of Teton Ridge and former CRO at Barstool, delves into the evolving world of Western sports. She outlines Teton Ridge's ambitious plans to modernize rodeo and enhance the Cowboy Channel. Deirdre reveals how they are creating content through innovative partnerships and tapping into diverse revenue streams like sponsorships and SVOD. With a focus on authenticity and cultural impact, she believes Western sports are transforming from niche interests into a significant movement.
