Dee Madigan
Creative director and Labor strategist
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Aug 17, 2023 • 22min
What role should brands like Qantas play in politics?
Dee Madigan, Creative director and Labor strategist, discusses the role of brands in politics, specifically focusing on Qantas supporting the 'yes' campaign for an Indigenous Voice to Parliament. They explore why Qantas is receiving extensive coverage and the potential risks and benefits for companies getting involved in social issues.
