Debra Senra

In this insightful discussion, Debra Senra, a seasoned sales leader and founder of Hyphenate, shares her journey from sales roles to entrepreneurship. She examines the evolution of sales proposals and the pivotal role of AI in enhancing them. Debra emphasizes the delicate balance between creativity and automation in crafting compelling proposals. The conversation also highlights the significance of personalized solutions and effective storytelling to meet buyer needs, showcasing innovative techniques to navigate the increasingly competitive landscape.