Debra Eddy

In this engaging conversation, Debra Eddy, a guest lecturer at University College London and former FMCG marketing expert, reveals how universities are molding future CX leaders. She shares insights on adapting curricula to incorporate real-world skills, the importance of balancing soft and technical skills, and the role of AI in education. Debra highlights shifts in student attitudes and emphasizes hands-on consultancy projects that ensure students gain practical experience while maintaining academic integrity.