Deborah Honig

Deborah Honig, the Chief Customer Officer at Samsung UK, discusses building Samsung’s ecosystem brand by focusing on customer engagement and emotional connections rather than just product features. She explores how AI can enhance everyday experiences and emphasizes the importance of diversity in tech and marketing. Honig highlights the challenges of the consumer electronics market and innovative solutions like SmartThings Energy. Additionally, she talks about the significance of a diverse influencer strategy and the growing importance of women's sports in marketing.