Debbie Sasslow

Join video producers Donald Borenstein, Debbie Sasslow, and Olivia Becker as they share their insights on the viral success of Zohran Mamdani's campaign. They delve into how creative stunts, like the polar plunge, helped explain policies engagingly. The team discusses Mamdani's on-camera charisma and their multi-platform strategy to connect with diverse communities. From experimenting with formats to analyzing voter reactions, their transparent approach shows how authenticity and humor can transform digital content into powerful voter mobilization tools.