Dean Harrison

Dan Salkey, founder of Small World, and Dean Harrison, Senior Director of Social at Subway, dive into Subway’s innovative campaign tied to Happy Gilmore 2. They dissect how nostalgia can be potent when paired with intentional marketing strategies. The duo explores the importance of cohesive fan engagement, the comeback of beloved characters like Shooter McGavin, and the creative blend of humor with cultural relevance. They also highlight the role of social media in keeping brands relevant in today's fast-paced landscape.