Get the app
Dean Broadhead
Founder and majority owner of Broadhead, a 25-year-old independent full-service agency based in Minneapolis, focused on AI, data, and integrated marketing across categories like agriculture, food, and B2B services.
Best podcasts with Dean Broadhead
Ranked by the Snipd community
6 snips
Jan 19, 2026
• 31min
#54: Why agencies need to move beyond production in the age of AI. With Dean Broadhead
chevron_right
Dean Broadhead, founder of the independent agency Broadhead, shares insights from his 25 years in marketing. He discusses the agency's shift towards AI, highlighting their innovative staff-led GPT development called Butter. Dean advocates for a 'Stop Making Shoes' mindset, prioritizing strategy and creativity over production. He elaborates on their proprietary AI products and the importance of keeping media in-house. The conversation touches on the competitive landscape and the value of creativity against execution in building client relationships.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app
