Dayna Williams, an expert in developing winning sales cultures and boosting team performance, shares her insights on transforming sales training. She discusses the pitfalls of episodic training and underscores the need for consistent reinforcement and a structured learning process. Dayna emphasizes the three P's: persona, practice, and product knowledge, as essential for team effectiveness. Additionally, she highlights the importance of aligning training with real-world sales processes and the role of leadership in fostering a continuous learning culture.
