Dayna Isom Johnson

Etsy's official trend expert and creative storyteller who reports on customer-driven trends and collaborates with makers; also a judge on NBC's Making It, speaking here about Etsy's 'Nona/Grandma's Christmas' holiday trend.

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Oct 20, 2025 • 47min

The Unexpected Christmas Trend Everyone’s Talking About (And How to Get It!) | Clutterbug Podcast # 296

Dayna Isom Johnson, Etsy’s trend expert and judge on NBC's Making It, dives into the heartwarming trend of 'Grandma’s Christmas.' She reveals the charm of vintage-inspired decor, highlighting handmade ornaments and nostalgic colors that evoke warmth and authenticity. Dayna shares valuable insights on how Etsy detects trends, the appeal of handmade items, and simple ways to incorporate sentimental traditions into your holiday celebrations. Plus, learn tips to resist impulse buys and embrace a cozy, clutter-free festive spirit!

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