Dawn Goldworm, the innovative Founder and CEO of 12.29, uses scent to forge powerful emotional connections with brands. She discusses how our sense of smell is closely tied to memory, revealing its potential for enhancing customer experiences. Dawn shares insights on scent branding, including the art of crafting unique fragrances for high-profile brands like Lady Gaga and Ferrari. Her thoughts on the comfort of familiar aromas and their role in shaping nostalgia are captivating. Finally, she underscores the importance of scent in creating loyalty and emotional ties with consumers.
