Dawn Fichot

Dawn Fichot, Head of Marketing for Brompton Bicycles, shares her insights on building brand loyalty through meaningful customer experiences. She discusses how Brompton fosters a loyal cycling community, emphasizing design and community leadership. Dawn highlights the shift from storytelling to 'storydoing,' showcasing how real-life, actionable experiences enhance engagement. The conversation also touches on strategic collaborations and the importance of diverse perspectives in uplifting brand values and customer connections.