Dawn Baker, CTO of Back Market, shares her expertise on sustainability and tech innovations. She discusses their significant switch from AWS to Google Cloud, driven by sustainability goals and the need for carbon measurement granularity. Dawn highlights the role of FinOps in promoting eco-friendly practices and the balance between carbon reduction and performance. The conversation also touches on integrating sustainability in disaster recovery plans and addressing e-waste challenges, showcasing Back Market’s mission-driven approach to GreenOps.