David Zucker, CMO and SVP of eCommerce at Perdue Farms, shares insights from his pioneering journey in leading the company's direct-to-consumer strategy since 2020. He discusses the delicate balance between online sales and maintaining retailer relationships, emphasizing the importance of transparency. Zucker also highlights innovative marketing strategies, like product bundling, to differentiate the online experience while ensuring ethical practices in food production. Plus, he addresses the shift to a mobile-first approach in direct-to-consumer marketing as essential for staying competitive.
